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What's New

Recent Developments

Jasmine is aware of the challenges it faces as the leading brand in the industry.

Jasmine focuses its priorities on quality. To this end, the company is continually reviewing its processing technology for efficiency and effectiveness in the process, it has invested and upgraded its padi drying facility to reflect its desire for an even more environmentally friendly method to dry padi. The new facility uses steam beat from a boiler instead of heat from traditional diesel or coal furnaces, enabling consumers to enjoy the cleanest rice products.

The company is confident that it is offering consumers the highest quality rice. To reflect its commitment to quality, it is offering a money-back guarantee for its products. This is a first in the rice industry and expresses the company’s dedication to delivering value to its customers.
 
Promotion

Despite its leading position in the minds of consumers, Jasmine is not resting on its laurels. To strengthen its brand positioning, Jasmine continues to invest in mass marketing and advertising for top-of–mind recall.

Jasmine adopts a multi-pronged communication strategy to ensure that all target markets are reached. It ha recently invested in mobile van units, which promote Jasmine’s positioning to various consumer groups. The van units are also able to cater to special functions such as carnivals, food festivals and sports days and the personnel manning these units serve as the company’s goodwill ambassadors.