A recognised and trusted brand name.
In the long years of growth, Jasmine Food achieved various important milestones of recognition. In 2002, the company was awarded the prestigious ISO 9001-2002 (later upgraded to 2008) Quality Management Certification. In the same year, in recognition of the company as the leading rice brand in the industry, Jasmine was also awarded the Malaysian Superbrands Award. It was bestowed this prestigious recognition for 7 consecutive years. Additionally, it was also awarded the Trusted Brand by Reader’s Digest from 2004 to 2011, also consecutively for 8 years. In 2007 and 2009, the prestigious Brand Laureate Award was achieved too.
The importance of these awards were made even more significant because they were mainly voted by consumers. In a worldwide survey by AC Nielson and NFO, Jasmine was rated to be the most frequently-purchased rice brand by consumers. As an aggressive market leader, Jasmine is frequently acknowledged by the HTO players, namely Giant, AEON Group, Tesco and Carrefour as outstanding business partners. Jasmine has been given Best Business Alliance Award and Best Supplier Award.